- Debbie Klein is the CEO of Engine. Engine is a a media company that covers digital communications. The company also covers, direct marketing, sponsorship, public relations and brand consultancy. Klein was also the founder of WCRS.
What has she achieved?
What has she achieved?
Debbie has achieved a variety of things, she ran WCRS and shortly after this became Chief Executive of Engine Europe in June 2008. Throughout all of this she introduced a vast variety of new companies into the group.
What are her views on the impact of NDM on advertising?
She states that the past couple of years have been quite difficult due to the web constantly developing and being able to make anyone open to becoming a creator or publisher.
What percentage of the advertising industry is female?
In the advertising industry, there aren't very many females. In 2008, just 3.6% of the world’s creative directors were female, however this tripled in to 11%
What percentage of the advertising industry is an ethnic minority?
Asian, black or any other ethnic minority appeared in only 5% of the 35000 TV ads that have been screened.
Who are millenials?
Researchers Neil Howe and William Strauss came up with the term 'Millenials' meaning the "the next great generation,". They define the group as "as those born in 1982 and approximately the 20 years thereafter."
Why are they hard to reach for advertisers?
They are hard to reach for advertisers as they represent
one fourth of the entire US population and over $200 billion in spending power.
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